Google Ads Performance
Jan 2025 vs Jan 2026  ·  12 Comparable Locations
Prepared by Raleigh Digital

We spent 50% less.
Results got better.

A disciplined budget reduction eliminated wasted ad spend. Efficiency metrics across nearly every location improved significantly year-over-year.

⚠
Why the conversion numbers look lower than they are: In 2025, Google Ads was counting "Store Visits" as primary conversions — these are estimated foot traffic, not actual bookings. When we remove store visits and look only at verified Zenoti purchases (real online bookings), conversions in 2026 are nearly identical to 2025 at half the cost.
Ad Spend
$8,799
$17,953
↓ 51% less spend
Online Bookings (Verified)
1,130
1,112
↑ +1.7% — essentially flat
Cost Per Booking (CPA)
$7.79
$16.14
↓ 52% cheaper per booking
Return on Ad Spend
7.76×
4.34×
↑ +79% better ROAS
Efficiency by Location
Each location's return on ad spend — how much revenue is generated per $1 spent

Return on Ad Spend (ROAS)

Higher is better. 7× means $7 in revenue per $1 spent.

Cost Per Booking (CPA)

Lower is better. What we pay to acquire each online booking.

Ad Spend Comparison

Jan 2025 vs Jan 2026 spend by location

Verified Bookings (Zenoti)

Actual online purchases — excluding store visit estimates

Location-by-Location Breakdown
All metrics compare Jan 2025 → Jan 2026 using verified Zenoti purchase conversions only
12 Comparable Locations

† 2025 conversions inflated by Store Visit counting. True Zenoti purchase gap is noted per location.

Location Spend Spend Δ ROAS ROAS Δ CPA CPA Δ CPC Notes
Methodology note: Conversion data uses Zenoti Purchase_Google Ads_KPI as the primary metric — verified online bookings only. 2025 totals included "Store Visits" as primary conversions (estimated foot traffic, not bookings), which inflated raw conversion counts. Those have been excluded from all efficiency calculations above.  ·  Doral: Only 2.5 weeks of 2026 data — comparison not fully representative.  ·  Frisco & Midtown Miami: Underperforming vs network average — flagged for strategy review.  ·  AVN and Miramar included in summary totals; individual spend figures estimated from percentage changes.